Sunday, February 28, 2016

Collaboration and obtaining resolution in decision-making can be challenging, and gaining stakeholder feedback is very valuable. My reflection blog this week is to review a situation where I was faced with a decision, describing the process I went through and its outcome.

Situation

This past weekend I attended a leadership synergy meeting that included the president and vice president for the Lockheed Martin Leadership Association (LMLA) organizations from Texas, Georgia, California and South Caroline. This meeting also included the attendance of two national directors from the National Management Association (NMA). This meeting is held quarterly to synergize events, collaborate ideas, and mentor other associational needs, as an integrated leadership team within the aeronautics business unit.

Each year each of the sites host an even called Corporate Night, where an executive from corporate headquarters visits and provide and update on corporate strategies, current, and networking with various business leaders. During this synergy meeting the group is supposed to provide a suggested executive they would like to have participate in each corporate night event. The overall concept is to ensure one person is selected to participate and everyone would receive the same message, collectively. 

Back to the meeting, when it was time to nominate suggested speakers for the event, there were a couple surprises or glitches that caused some verbal conflict. The first glitch is the Georgia location was asked by their site executive leadership to not put on the event at all. The second glitch was the Texas association already secured their speaker, and was not open to follow the processes outlined by the synergy meeting guidelines.

For my blog, I will reflect on why the Georgia LMLA decision to remove the event at the request of our executive leadership, identify the stakeholders are, and how change allowed the team to make a better decision.  Lastly, the decision-making effort also gained interest from another LMLA site to follow suit with the same decision.

Stakeholders

The primary stakeholders are the memberships, who pay weekly dues to the organization. Currently there are estimated 1,500 members, and average attendance to the event is less than 200, or less than 13%. The secondary stakeholders are the LMLA organization, corporate leadership, and the site leadership responsible for the event. Lack of attendance can reflect negative to corporate leadership and possibly an embarrassment to the site leadership and the organization. The key stakeholders that would be impacted the most are the LMLA leadership. As the Executive Vice President, we strive to ensure we meet needs of the membership, and making the decision to stop an event that is embraced with culture traditions, are not easy.

Stakeholder Interest
As leadership of the organization, there is substantial evidence to stop the event based on the attendance numbers. We have the direct order of the site leadership to stop the event, but as an organization we had to survey the membership to determine their interest in having the event. The corporate night event is very similar to our veteran’s appreciation dinner, but the difference is attendance for the veteran’s appreciation dinner maxes out with over 500 in attendance. The survey feedback gave the membership the ability to decide whether or not they wanted the organization to continue with the corporate night. The membership was included and the result mirrored exactly what the site leadership directed. Although, the feedback chose no event, they were not shy in providing their personal feedback about the event, itself. Feedback was negative and the event was just for management to hob nob with executive leaders. This information is valuable to our organization for planning events that are better aligned with the membership needs and wants.  Reviewing their interests will also strengthen our organization, and increase our visibility to the membership that we are listening.

Stakeholder buy-in

Membership, leadership, and organization stakeholders are impacted by decisions made by the organization. The viewpoints, opinions, and feedback are a consideration to obtain commitment in the overall decision-making process. Understanding and respecting stakeholders, can help the organization make better choices, as they may have better validation or different perspective to the decision making process. As a leader in the organization, I have learned to listen and gain buy-in prior to making a decision about events as large as corporate night.

Lessons Learned

Reflecting on my decision to follow suit with our leadership team to not do the corporate night event, was the right decision. At first, I was wrapped up in the culture dynamics that we had to do this event, because we always did. In the decision-making process, I included the membership to gain perspective and feedback prior to make a rash decision. Collaboration with the membership fosters trust, teamwork, and will help build long-term relationships, especially since in less than six months I will be the president. I feel the membership buy-in also leverages the accountability of the decision is equalized across the organization, not sole on one person.

Synergy resolution

The synergy meeting comments that were intense began with other sites identifying that our site was allowing site leadership run our organization, which was wrong. Basically, I felt they were jumping to conclusions and not using their listening skills. I shared collaboration feedback by the membership.  After good hour of reviewing the change, one site elected to also remove the corporate night event. Whether they will survey the membership is outside my element as EVP at the Georgia site, I am glad the decision to gain membership buy-in is what made our decision more successful.

I feel better about removing the even, and will definitely take the time in the future to survey our membership in big decisions that are change, especially culture driven. I would also mentor and encourage others to learn to listen, collaborate, and gain buy-in when decisions affect other people.

References:

Gilbert, D. (2005, July). Dan Gilbert: Why we make bad decisions | Talk Video | TED.com [Video file]. Retrieved from http://www.ted.com/talks/dan_gilbert_researches_happiness

Hoch, S. J., Kunreuther, H. C. & Gunther, R. E. (2001). Wharton on making decisions. Hoboken, NJ: John Wiley & Sons, Inc. 

Levine, S. (2009). Getting to Resolution: Turning conflict into collaboration (2nd ed.). San Francisco, CA: Berett-Koehler.